Let’s talk about creativity – my interview on last night’s AWSC chat

Last night I did a Google Hangout show with the fantastic Doug Zanger and Newbear from Advertising Week.

They’re the main men behind the brilliant Advertising Week Social Club (or AWSC, for short).

They wanted to talk about creativity. So they put some questions out to their audience before giving me a grilling.

The four posers for the evening were:

• What do you think makes creative people creative?

• What’s your most important ingredient for creativity?

• Can you teach/create creativity – or is it an naturally-occurring talent/gift?

• Do you feel as though you *understand* creativity? Why or why not?

And here’s what we had to say:

You can also see what they had to say about the shenanigans right here.