Skip to content
November 7, 2012 / davebirss

What makes you more creative – beer or tea? Lab-rats wanted.

This isn’t a joke. I’m working with The Drum to conduct a little experiment. And we need some advertising creatives happy to be tested upon.

We’re calling this The Newt/Judge Experiment (work it out yourself). And it will go like this:

  • We’ll have two teams (each made up of one senior creative team, one middleweight team and some students).
  • Everyone will be given the same creative brief.
  • One team will consume lots of free booze while they work. The other team will be tea-total.
  • At the end of the night, everyone submits their work.
  • The work is then judged by top creative directors (to be announced soon)
  • Our findings are announced.

The whole thing will be covered by The Drum (who will also be picking up the bar tab!)

We’ll be conducting the experiment in 3 or 4 weeks. Think of it as practice for the Christmas party season.

All we need now are the creatives!

If you’re interested – or you know others that would be – send an introductory email to

Spread the word!


Leave a Comment
  1. Andrea / Apr 25 2013 7:33 am

    Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over
    again. Anyways, just wanted to say excellent blog!


  1. Google+ Hangout: The #awscchat On Understanding Creativity // Advertising Week Social Club

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: