Solving the right problem
I often find myself talking to agencies and clients about making sure they’re solving the right problem.
And this is a perfect example of what can happen when you take a step back and work out what the problem really is.
For years the printer industry thought the public wanted more features and faster printing.
But what actually needs addressed is not what the printer does – but how the printer does it.
This is beautiful. I really, really want one.