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October 3, 2011 / davebirss

The Shark Awards are going to regret this

A wee while ago the Shark Awards asked me if I’d write some blog posts. Preferably a bit controversial. Something that might provoke a bit of debate.

I’ve just posted my first in a little series. You can find it here:

So is it time to ditch the word ‘advertising’?

It’s based on this lovely little tweet from Sir John Hegarty:

And it explores what agencies can do if they’re not in the advertising trade any more.

Please go and have a read and leave your own comment.

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