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September 28, 2011 / davebirss

The Future of Advertising Podcast: Episode 6

It seems as if I’ve only just released a podcast and here’s another one. You really are a lucky sod, y’know.

This episode is the second of our New York specials. It’s got:

An interview with PSFK’s Piers Fawkes

Where he tells us:

  • How PSFK managed to become one of the top 200 blogs
  • Why there are less Brits in the US advertising scene now
  • The difference between the UK and US advertising industries
  • The hot topics to watch
  • How technology is helping us to live better lives
  • Where real innovation comes from
  • How people don’t want brands to get in the way of experiences
  • That most brands can see beyond using digital for marketing
  • Why smaller brands find it easier to take advantage of technology
  • Whether the dash to ‘earned media’ is a good thing
  • The importance of being culturally relevant to your audience

Top 5 tips from Ryan Hall, MD of Nice Agency.

(They do brilliant apps for all kinds of device. Most notably they did Channel 4’s 4OD app for the iPad. Lovely!) Here’s a quick summary of his advice:

  1. Know your competition
  2. Know your audience
  3. Define the vision
  4. Define your roadmap
  5. Be collaborative

And back to me!

I announce that we’ve got a sponsor. But I don’t tell you who it is. However, I’ll be telling you very soon. It’s great news. And hopefully it means more regular episodes. And access to lots of amazing people. And … and .. and … I’m excited!

Please, please, please give me your feedback. Or just send me an email to say hello. I’d love to hear from you. The address is podcast (at) getadditive (dot) com

More non-podcast-related writings coming very soon. Just sit there and keep hitting refresh for a few days.

If you’ve not subscribed yet, find us on iTunes here.

Or, if you’re not Appled-up, download the episode directly here.

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