The Future of Advertising Podcast: The Bumper Bonus Episode
There are a number of interviews that were just too long to fit into the first three episodes, so you can find the leftovers right here in this Bumper Bonus edition. Here’s the ear candy we’ve got in store for you:
An interview with Ogilvy‘s Rory Sutherland
Rory discusses the limited economic benefits that are associated with new technology, talks about the importance of education in our industry and tell us about his life after the IPA.
An interview with NMA‘s Mike Nutley
Mike talks about the opportunities in IPTV, the addition of social elements into broadcast and how we need to use each channel for its own strengths.
An interview with Billy Mawhinney
If all the advertising talk is too much for you, here’s some stories about Billy’s adventures with Sir Paul McCartney. And a little chat about Blue Peter – where Billy reveals a lesser-known fact about me (I still don’t know where he found that out!)
The fact that I had to create this podcast of leftover nuggets has shown me that I have to rethink the way I’m doing the podcasts. I’ll be trying a new format in the next episode with just one interview per episode. Look out for that coming soon.
If you like the show, please rate and review it on iTunes (and big thanks to those who already have).