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November 17, 2010 / davebirss

!!!Creative Opportunity Alert!!!

I’ve been very interested in Google Goggles and what it’s going to open up for us – both as users and as marketers. So, of course, I’m hugely interested in what they’re doing with brands. That’s why I wanted to share this video.

There’s more here on the Google blog.

And – seeing as I’m not a creative any more – I wanted to try to spark some interest in other people because it’s an area I’d’ve been looking into if I was in an agency. Here’s a few quick ideas of things you could maybe use Google Goggles for:

– Enable lots of views of a product so that you get different bits of information depending on what angle you’re looking at it from. For example, link to information about the nearest hospital if you take the picture of the underside of a car. Or link to an online tuning app when somebody takes the picture of the headstock of a guitar.

– Create a treasure hunt where each image you take provides you with a clue on the next image you have to take. Turn it into a race because the technology can time when you start and finish.

– Set a competition to fool the Goggles. You have to produce a forgery that’s so good it fools the app.

– Start a collection game where you have to take a picture of every variation of an advert to unlock a discount.

– Create a range of t-shirts that have hidden content on them when people Goggle them.

– Get people to write songs for objects. So you’ll get an amateur ukelele ballad about high blood pressure when you point your device at a salt shaker – or a little folk dittie when you point it at an Arran sweater.

You can do better than these. You know you can!

But I think this technology could be amazing. Let’s see what we can do with it.

3 Comments

Leave a Comment
  1. Bobbington / Nov 17 2010 11:57 am

    Great!

    Is it ok if I steel these?

    • davebirss / Nov 17 2010 12:01 pm

      Sure!

      Steal away.

      And feel free to leave some of your own ideas here too!

      These are the results of 5 minutes pondering and I’m sure there’s much better and more innovative ideas you can come up.

  2. james / Nov 24 2010 11:46 pm

    hmm…here’s a few:

    – have a hidden piece of content/reward for when you make a logo/other thing out of found objects, or find it within the landscape (like the channel 4 idents)
    – unlock a piece of film that shows you what the future looks like as seen through that product/service, or what life would be like without it
    – (if you’re snapping a pic in a magazine/adshel/wherever) get a googlemap-and-discount-code search result which plots your route to the nearest place where you can sample that product/service for free
    – serendipity search…you’ve just goggled an ad for a popular low cost airline…or something else which is about making it easier to explore the world. what’s something completely different or entirely random that you might be interested in? a smoothie? a forgotten silent film? a nearby museum?

    fun!

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