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November 16, 2010 / davebirss

10 lessons from this morning’s DBA breakfast

This morning I’m doing a talk for the DBA on the best digital things from this year’s awards. It’s at TOTO in Clerkenwell – which looks like a pretty interesting venue. I’ll be showing an awards film for each piece and then pulling out a lesson from it. If you’re one of the people who managed to get a ticket, here are the 10 lessons I talk about so you don’t have to take notes. If you were too late to get a place (I know! I can’t believe it sold out either!) then here’s a taster of what you’re missing. And if you don’t fit into either of those categories, stop reading now and give yourself a deadleg.

  1. Volkswagen – Fun Theory
    It’s good to stand for something
  2. IKEA – Facebook Showroom
    People are happy to talk. If there’s something in it for them.
  3. Monopoly – City Streets
    People talk about technological firsts.
  4. Nike – Chalkbot
    Give people a voice.
  5. Pizzahut – World Cup Offer
    Be the people’s voice.
  6. JFK Presidential Library & Museum – We choose the moon
    Create an experience.
  7. BestBuy – Twelpforce
    Don’t overlook the resources you’ve got.
  8. Metropolitan Police – Choose a different ending
    Put people in control. (Or at least let them think they are.)
  9. Australian Tourism – Best job in the world
    Give the media something to talk about.
  10. Uniqlo – Calendar
    Stress toys don’t need a purpose.

I’ve not added films to the post because not all of them are publicly available on the web. However, a quick Google search will fill you in on most of the things listed here.

There are lots of other lessons you can take from each of these pieces of work. But the purpose of the points are simply to jolt people’s thinking. If you think there are more important lessons to learn from the entries, please say so in the comments.

And I’ve got another DBA workshop coming up in a couple of weeks. But I’ll tell you more about that another day.


Leave a Comment
  1. ClickDrag / Nov 17 2010 11:21 am

    I was there at the talk. Simply awesome. Thank you. Now I’ve bookmarked your blog. Thank you for opening up my eyes!!!!

    • davebirss / Nov 17 2010 11:25 am

      Cheers ClickDrag. But who are you? I want names damnit! Did you speak to me afterwards? Thanks for your feedback though. Lovely to hear it.


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