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January 19, 2010 / davebirss

Should all clients and agencies have contracts like this?

I found this little gem on Stan Lee’s brilliant BrandDNA blog. It’s a contract between DDB and Avis when they were doing the ‘We try harder’ campaign in the 60s. You can now understand why the work was so good. I particularly like point 4.

Read more about it on Stan’s blog.

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