Get ready for a brand explosion
Our British TVs have been kept clear of product placement for years. But that’s all about to change. Broadcasters (except the BBC) are being given the go-ahead to make money out of putting products in shot.
The good news is that it means our broadcasters will be able to raise more money for their programming. The bad news is that some of them are so desperate they’ll probably go overboard in an attempt to bring in the cash. Fortunately I don’t really watch the goggle box very much.
Read more about it here.