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June 3, 2009 / davebirss

Didn’t ads used to be great

My fellow Ogilvanian, Colin Nimick, pointed me towards this ad a couple of days ago. (It was apparently on the front page of Campaign and I’d missed it because I’m so vain and self-interested that I skipped straight to the article about me!) This is a peculiar ad because it’s an ad about ads. It’s there to tell people how great TV advertising is. However, it seems to say how great TV advertising was. I don’t think there’s anything in there from this side of the millenium. And I can’t think of many recent ads that will have the same kind of cultural impact. However, still a nice piece of film to watch. Enjoy!

One Comment

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  1. james / Jun 4 2009 7:53 pm

    yeah, true. and some of this might be about general attitudes towards media consumption and attitudes to ‘noise’ and that kind of thing. but it also makes you think about the role of words back in the day.

    not many of the contemporary ones that feel like a cultural event (good or bad) can really be repeated or sung back…you can’t repeat the endlines from honda cog or cadbury gorilla in that way. well, you can sing phil collins or the music out of the t-mobile stuff, but they existed prior to the ad.

    118 118’s the only one i can think of that comes close in that sense…

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