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January 22, 2009 / davebirss

British politics tries this web 2.0 thing


I’ve just seen the ‘Labourspace‘ thing that the Labour Party have launched in an attempt to fool the yoof into thinking they have some sort of voice. It looks pretty dreadful but I’ll give it the benefit of the doubt and keep an eye on it as it develops. This what they have to say about it:

Labourspace lets you quickly and easily set up a campaign and share your ideas with the Labourspace community. If you start a campaign which gains the most popular support your ideas will be bought to the attention of senior Labour politicians – your campaign could give you the opportunity to change the world!

You’ll win if you have the idea with the highest net support (supporters – detractors)

All you need is to get the most support for your idea – it’s all about people power really!

Once you’ve registered with the site we’ll give you your very own profile page where you can upload photos, tell the world a little bit about yourself and show other people the campaigns you support (or oppose.)

And then you can get on with the fun – sharing your genius ideas with the world.

I think it’s the tone of voice that rankles with me most. It’s a bit scratchcard for my liking. There are too many exclamation marks and they talk about getting on with ‘the fun’. Hmmm. Sounds like someone’s Dad trying to talk like the cool kids.

It just doesn’t seem to have the genuineness or insight of Obama’s stuff. Maybe they should have read this document about his social media strategy.


Leave a Comment
  1. Will Rhodes / Jan 23 2009 5:06 am

    It just doesn’t seem to have the genuineness or insight of Obama’s stuff.

    Nope it’s called bullshit!

    Have yo looked in on

    Now that one WILL make you laugh and cringe at the same time.

    Oh – and have a peek at the “Start you own blog” it’s on the right-hand side a few rows down.


  2. Andy / Jan 23 2009 10:34 am

    Couldn’t agree more. I also have a big problem with the strategy. There seems to be a real trend at the moment for “start your own campaign”-type sites that are really unclear in terms of their strategy. I don’t think these concepts are particularly engaging – especially not for politics. Anyway – shameless plug – I expand on this on my blog:

  3. Damien Parsonage / Jan 26 2009 10:34 am

    Hey Dave.

    Innocent have a lot to answer for in my view. Everyone just luurves their refreshingly condescending tone of voice for some reason. Infantile and insulting in equal measure. But the reiki-loving, woo woo idiots seem to like being partronized.

    This Labour thing appears to be jumping on the bandwagon. So what we’ve got is cringingly awful copy apparently aimed at four year olds.
    With, as you say, a healthy helping of someone desperately trying to get down with da kidz on da street.

    God help us all …

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