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September 9, 2008 / davebirss

Futurist technology 50s style

Jonathan at Lateral showed me this amazing film for the Polaroid SX-70. It was beautifully produced by Charles and Ray Eames and totally reveals how the camera works. I love it. It’s got so many actors in so many places and several voiceovers and special effects and purpose-built deconstructed cameras and horrendous music and it lasts for 10 freakin’ minutes. You just wouldn’t do anything like that now. Wow!

film found on Mid Century Modernist

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