Ad revenues are down again (and don’t laugh up your sleeve digital dudes)
Bad news advertising peeps: advertising expenditure is down for the 9th quarter in a row. And it’s dropping at a faster rate than ever. Newspapers will now be shitting even bigger bricks and media companies will be wondering if this year was a good time to be moving into larger, swankier offices.
And all those online people who think the dinosaurs deserve it – think again. The story isn’t much better in pixel-ville. Online ad spends are down for the first time ever.
So is this just a strange blip? Or is it a result of the credit crunch? Or is it (drum roll please) a result of a changing world where traditional advertising is no longer as effective as it used to be?
You can probably guess where my mind is on this one. I may even rant about it some time when I get time.
But for now, you can read more about it on TechCrunch.