Being very clean is just downright dirty
This website for ExtendedStayHotels is as out there as it gets. I don’t think it’s good. I don’t think it communicates the right message. I don’t think it talks to its target market. It’s just weird. It makes me think that if I stayed in one of their rooms I’d have to wipe babe-saliva off every surface. I’m sure that’s a lovely thought for a small niche that hang out in the dark recesses of the web. But not me, thanks.
Go and have a look yourself.
Thanks to Mauro