Marketing really stinks
I was having a look at the Ad Age site and watching some of their 3 minute news films when I came across the report above. It’s about the SCENTworld conference and Expo that’s all about getting companies to use smell to market their stuff. I’m sure it works in some way. There are some smells that take me back to my childhood and some that give me very unpleasant memories. So clearly there could be something there. But it bothers me somehow and I’m just not sure why. Maybe because it doesn’t make immediate logical sense. Maybe because it could be manipulating people without them knowing. Or maybe it’s just because the guy being interviewed sounds like he’s spouting bullshit. What do you think?