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June 26, 2008 / davebirss

The Rules #65

A good press ad in your portfolio remains valid for a couple of decades.

Most digital work is out of date in two years.

3 Comments

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  1. Rachel / Jun 26 2008 1:09 pm

    hmmm following our chat the other day I know exactly what your talking about! Very true.

  2. Anjali Ramachandran / Jun 26 2008 4:14 pm

    Two years…I would imagine sooner, at the rate technology is going! 🙂

  3. davebirss / Jun 26 2008 5:26 pm

    Sorry.

    I put this post up this morning and it’s already out of date.

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