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June 3, 2008 / davebirss

Magnifique!

I love this Orange ad from Publicis Conseil in France. The concept, the casting, the location and the music are just wonderful. It’s the kind of ad you would be very happy to see more than once. It’s a simple idea beautifully executed. Wish I’d done it.

2 Comments

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  1. Lea / Jun 3 2008 1:50 pm

    Well.

    I think the execution is lovelier than the concept. The concept – take a sentiment and then literally show it in the add – is old. But yes, it’s beautifully done.

  2. Catcher In The Rye / Jun 3 2008 3:10 pm

    Very well made…but isn’t the pay-off a little too weak to justify the build up?

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