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February 21, 2008 / davebirss

FlashTalking turn up the heat

FlashTalking heat map

FlashTalking are just about to launch a new reporting tool to show exactly where people click on your banner ads. The image above shows how it looks. I think it’ll give some pretty interesting information. But maybe not that useful. Quite predictably in this example. people click on the four hot spots they are asked to click. Especially on the guy’s crotch, for some reason. I’m sure the data will be useful to some people from time to time – but I’m wondering if they are giving us this information just because they can.

One Comment

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  1. paul / Jun 25 2008 2:36 pm

    This is very useful for showing what drives involvement with peoples ads – big up flashtalking

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