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February 12, 2008 / davebirss

News from the Mobile World Congress

I’m not actually in Barcelona. I’m simply following the action from my desk in London. But here’s a high and a low from yesterday’s action.

The first Google Android handsets were unveiled yesterday. Unfortunately none of the manufacturers were smart enough to put images of them on their websites. And they really are the sorriest looking websites you’ll ever come across. These companies are consumer electronics manufacturers. When will they realise that the market they want to impress is actually the gadget-loving punter rather than accountants, lawyers and research fellows. Anyway, I’ll be keeping an eye out for the handsets. I’m sure they’ll look like every other bloody mobile phone – but I live in hope that there will be some kind of design touch or innovation.

A company called AdInfuse has created a technology that lets you deliver personalised advertisements to iPhones. They apparently store a profile of the user (as in ‘the person being used‘), recognise their handset and give them the advert that is most likely to extract the cash from their pocket. This technology isn’t bad in itself – it’s the fact that I know it’s going to be cynically abused by uncreative and unscrupulous swines. Ugh!

If you want to catch up on what’s happening they’ve put their daily newspaper online here. Unfortunately they’ve used one of those ‘virtual magazine’ things that simply hampers your reading experience. But if you can stick with it, you might find some interesting stuff.

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