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December 21, 2007 / davebirss

How to find the best shops in London

Unchained logo

Yesterday was a pretty exciting day for me. My girlfriend is starting a new business called Unchained – and at 10am yesterday morning the beta version of the site went live. It helps you find the very best independent shops in London. It’s all Web 2.0-ed up with Google Maps integration and stuff. And it lets you plan your shopping trip and see it all plotted on a map.

We’re pretty excited about it and are asking people to try it out, attempt to break it and tell us what they think.

This first site is for London – but within the next couple of months it’ll be expanding to other cities around the world. Which is why it needs to be tickety-boo at this stage.

Go and have a tinker and give us your honest opinions. Click on the logo above to visit the site.


Leave a Comment
  1. Stan Lee / Dec 29 2007 6:41 am

    Tell her there’s a gramatical typo in the opening line on the Shop Owners page. Best…Stan

  2. davebirss / Jan 2 2008 4:54 pm

    Cheers Stan,

    It has been duly noted and is on the to-do list of amends!

  3. d / Jan 4 2008 3:11 pm

    its a nice start for sure. It would be nice if people could leave comments on each shop. It would also be nice if there was a drop-down for neighborhoods (though the search for place works I guess) and a corresponding neighborhood map.

    Are you guys familiar with The site is down right now but its back up check this out:

    These neighborhood maps are handy and it would be a great feature to be able to see multiple shops on a map by neighborhood.

    best of luck.

  4. davebirss / Jan 4 2008 8:01 pm

    Cheers D,

    Thanks for your comments.

    We know of Superfuture. We came across it in our research. And – you’re right – the map is a great way of browsing shopping areas. There is also a way of doing it on Unchained – you search for an area and then click on ‘show results on a map’ at the top of the results page. But we should maybe think about making this clearer or automatically showing the map on the page or giving a neighborhood drop-down as you suggested.

    I’ll discuss it with the team!

    Thanks again for your feedback.


  5. d / Jan 9 2008 4:00 pm

    automatically showing the map would be great.

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