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December 5, 2007 / davebirss

Creative Cheat Sheet: Part 13

Shock the fuck out of people

Is there a visual you can use that will provoke a strong reaction? Or could you say something that would seriously offend your parents? If you’re advertising an amazingly powerful vacuum cleaner, you could use a close up shot of a dustmite – they scare the shit out of me! If you’re advertising a rugged bike helmet, you could show the mashed up corpse of a cyclist with tyre tracks across his chest and not even a scratch on the helmet. If you’re advertising underwear you could dress a goat up in it and say that bestiality is a serious option now. Sometimes the right thing is just to be plain wrong.

One Comment

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  1. Rob / May 29 2008 8:53 am

    Yes to the goat! Cool site mate

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