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November 22, 2007 / davebirss

Mr Smith changes industry

I few years ago I was Deputy CD at an agency called Mr Smith. It was the European office of Crispin Porter and was one of the highlights of my career. Unfortunately, it didn’t last and disappeared into the advertising history books. But it looks like it’s just resurfaced in Glasgow. Last weekend I noticed this shop using the same name and a very similar typeface. And instead of producing daring work it now encourages customers to just cover their arse.
Mr Smith

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