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November 22, 2007 / davebirss

I can’t help being a copywriter

I saw this toy-grabber slot machine in a service station at the weekend. I just had to take a picture of it as a barometer of the literacy levels in our great nation. The only word they got right was ‘you’. That’s a score of one out of three. OK. So their primary audience of Key Stage 2 toddlers probably won’t notice the error – but let’s set them a good example.

Not a good example for kids

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