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November 20, 2007 / davebirss

The Rules #20

Design is about adding things until you’ve produced something aesthetically beautiful.

Art Direction is about removing things until there’s nothing to get in the way of the communication.

One Comment

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  1. Graham Jenks / Nov 23 2007 1:05 pm

    Someone (I forget who) also said,

    ‘If it looks over designed then its under designed’

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