Skip to content
November 20, 2007 / davebirss

Creative Cheat Sheet: Part 12

This suggestion comes from the genius more commonly known as Sam Butterfield.

Turn a positive into a negative

What is the downside to your proposition? Which part of your life will it have a negative impact on?

If you’re advertising extra strong hair gel, it may cause abrasive scratches on your headboard or take lumps out of the lintel over a door or tear holes in your hat. If it’s a computer game, magazine or TV series it may have a bad effect on your neglected relationship. If it’s an incredibly good mortgage rate, you may talk about it so much that you become the most boring person at any party.

Think ying and yang. For every positive, there’s a negative. And it’s your job to find it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: