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November 8, 2007 / davebirss

Creative Cheat Sheet: Part 8

What’s it like then?

Are there any metaphors for the product? Is it like a lion or a camel or a clockwork chicken? Is it a Harley Davidson rider wearing drag? Or a car that runs on custard? Or a dolphin with an aqualung?

Metaphors are great ways of helping the audience understand something in a simple way. But it’s easy for them to be cheesy so be careful and avoid clichés. Please! If I see another image of a zebra amongst horses as an analogy of how a company stands out from the crowd, I think I’ll borrow a metaphorical rifle and climb a metaphorical clocktower.

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