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November 5, 2007 / davebirss

Creative Cheat Sheet: Part 6

Look at it in the mirror

What’s the exact opposite of what you’re trying to communicate? How about having one beer for the price of two? Or guaranteeing that your product is the worst one available? How could your sports car become the slowest on the road?

This will at least provoke you to think in a different way. And surely that’s what creativity is all about.

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