Skip to content
November 4, 2007 / davebirss

Creative Cheat Sheet: Part 5

Remove all the words

See if you can do the whole job in the visual without a headline. It’s the ultimate distillation of communication. John Hegarty apparently put a screensaver on the computers at BBH which read ‘Words are a barrier to communication’. And I believe him.

So how would you get the message across to a person who can’t read? Or what would it look like if it was a road sign? Aim for doing the whole job in the visual and if you end up having to chuck in a few words, at least your ad will be simpler.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: