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October 29, 2007 / davebirss

Creative Cheat Sheet: Part 4

The latest installment in the cut-out-and-keep creative tips series:

Use the medium

Is the space where the ad’s going to appear of any help? Is it an unusual size or shape? Where will it appear? What will it be surrounded by? Can you use a quirk of the media to communicate the message? Your visual may just be the ad itself.

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