What makes you more creative - beer or tea? Lab-rats wanted.

This isn’t a joke. I’m working with The Drum to conduct a little experiment. And we need some advertising creatives happy to be tested upon.

We’re calling this The Newt/Judge Experiment (work it out yourself). And it will go like this:

• We’ll have two teams (each made up of one senior creative team, one middleweight team and some students).
• Everyone will be given the same creative brief.
• One team will consume lots of free booze while they work. The other team will be tea-total.
• At the end of the night, everyone submits their work.
• The work is then judged by top creative directors (to be announced soon)
• Our findings are announced.

The whole thing will be covered by The Drum (who will also be picking up the bar tab!)

We’ll be conducting the experiment in 3 or 4 weeks. Think of it as practice for the Christmas party season.

All we need now are the creatives!

If you’re interested – or you know others that would be – send an introductory email to newt.judge@gmail.com

Spread the word!