Assorted Nuts episode 2 - Decoding Steve Henry

This is the second of our Assorted Nuts special edition podcasts – and the first of the interviews with our advertising heroes.

This episode stars one of the people who created the ads that drew me into the industry in the first place – Steve Henry.

And that’s Julian Hanford’s brilliant photo of him (or is it ‘them’) up there.

Steve talks about how he started in the industry, about HHCL’s initial wilderness years, their brilliant approach to research, the devaluing of creative directors, why clients buy dull work, why he started Decoded, how creatives work, the problem with most advertising and the importance of content.

There’s another four episodes coming over the next four days. It’s like an advent calendar of creativity!

Here’s a link to the iTunes page to download the podcast in case you’re not already subscribing.