Could you give a shit?

As well as running Additive, doing the Future of Advertising podcast, writing books, working on TV programmes and lots of other crap – I occasionally keep my hand in as a creative. Because I can’t think of anything worse than being the guy who teaches but doesn’t do. Ugh!

So here’s something I was involved in a few months ago with The Viral Factory. It’s a new charity I came up with for a VH1 show. It’s called ‘Give A Shit’ and it simply asks you to spend your time thinking about something worthwhile when you drop the kids off at the pool/rake out your cage/crimp a length/chop a log/lay some cable.

The video – starring some foxy bint from Twilight – tells you more. Or see the website here.