What would you ask George Lois?
A couple of weeks back I sent an email I didn’t expect to get a response to. It was to the legendary Art Director, George Lois. And much to my surprise he responded and invited me around to his New York apartment to interview him for the podcast.
Wow! What a scoop!
George was right there at the creative revolution, working alongside Bill Bernbach. He is the hero of many of my heros. And his influence has been so great it’s spread well outside of the advertising industry.
There are so many things I want to ask him. But I don’t want to keep it all to myself.
What questions do you have for the great man?



Suppose my client won’t buy a great piece of work. Or he wants to water it down. What should I do, apart from threatening to jump out the window?