We’re Aviva and we’ll spend your money pointlessly on celebrities
In these times of growing resentment against finance companies I was kind of surprised to see this irresponsibly decadent advert for Aviva. They’ve splashed out a few too many pounds on Elle Mcpherson, Ringo Starr and Macauley Culkin to tell people that they’ve changed their name from Norwich Union – and that they’re supposed to be different. However, I think the difference people are wanting to see is a more responsible use of their money at the moment – and this isn’t it. Sorry AMV but this stinks!


honestly, Macauley couldn’t have costed too much.. sad to say
To be fair, the ad’s have worked! If you are talking about how much they may have cost then you have also got the message about the name change. Job done Bruce.