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March 11, 2009 / davebirss

We’re Aviva and we’ll spend your money pointlessly on celebrities

In these times of growing resentment against finance companies I was kind of surprised to see this irresponsibly decadent advert for Aviva. They’ve splashed out a few too many pounds on Elle Mcpherson, Ringo Starr and Macauley Culkin to tell people that they’ve changed their name from Norwich Union – and that they’re supposed to be different. However, I think the difference people are wanting to see is a more responsible use of their money at the moment – and this isn’t it. Sorry AMV but this stinks!

2 Comments

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  1. Kelsey / Mar 17 2009 2:54 am

    honestly, Macauley couldn’t have costed too much.. sad to say

  2. captainsensible / May 14 2009 8:16 pm

    To be fair, the ad’s have worked! If you are talking about how much they may have cost then you have also got the message about the name change. Job done Bruce.

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