Info-mercial-tainment-vertising or something
March 7, 2008
Not satisfied with merely creating content, those Droga5 guys have decided to create their own online channel for showcasing brand content. It’s called Honeyshed and it’s been described as a cross between QVC and MTV. It’s an interesting thing. I probably don’t see how great it is because I just don’t understand the American shopping channel thing. It’s such a joke over here – but a massive industry over there.
If you want to buy something from hippety hoppety dudes or scantily clad foxes, this is your place. Actually, describing it like that I suddenly understand the appeal. Now where’s my credit card?
