The latest erection in Shoreditch

I spotted this on the way into work this morning. I presume it’s some kind of joke. It’s a billposter advertising a new development called  ‘The Shoreditch Colossus’. Look at the shape of it and read the copy. It’s riddled with words like ‘tumescent’, ‘rimmed’, ’stimulating’ and ‘throbbing’. Someone has gone to a lot of effort for a knob gag. Good on them!