The Rules #44

Don’t be a control freak.

If someone can do a bit of your project better than you could - use them.

Can a corporate viral ever compete with this?

I know I’ve got all filmy on your ass today. It’s because I’ve only just got film embedding sorted out on this blog!

I saw this at the weekend and couldn’t help laughing out loud. It’s just beautiful. It’s simply a moment of real life that few viral videos could ever compete with. This is what we need to measure ourselves against - not what other agencies are doing.

A reminder of how small and pathetic you are

I remember being wowed by the amazing Powers of Ten film as a kid. Watch it again for a quick reminder of how nothing we do matters a jot.

For Chuck’s sake!

Sorry if I’m a bit late with this one.

I don’t want to get into American politics - but in my humble opinion, humour works best when it’s delivered by people with a sense of it. Watch through your fingers while you mutter profanities in disbelief.

Face #38

The Rules #43

There are lies, damned lies, statistics and then everything you read in the trade press.